Jeeves - All About The Benjamins

At the WebmasterWorld Pubcon VII in Las Vegas , I got the opportunity to ask the Ask/Teoma rep about their "unusual" choice to show 10 AdWords in front of search results, and why they didn't lay their PPC advertising out in a manner that mimicked the choices of the *majors* - ie Google/Yahoo/MSN.

Well, after a lame attempt to justify this practice by saying that the Google Adwords were also relevant content that was appropriate to their users - it became clear (not that it wasn't already) that despite their hard work to improve their search results - it makes absolutely no sense to optimize for Ask / Teoma at all - just make sure show up in the top 10 Google Adwords results.

The Ask sites have the barest minimum requirement to classify them slightly better than the oft maligned "scraper" sites.