Monday, June 06, 2005

Search Engine Watch Forum Isn't Search Engine Friendly?

SearchEngineWatch.com is arguably one of the foremost sites in the biz - so why are their forums so bad?

I am not talking about their members, or the content - but the forum's design leaves a whole lot to be desired.

1) Hard to Navigate - too much clutter - and the navigation is not intuitive.

2) Not search engine friendly: SEW's forum URLs are a tangle of parameters that could be easily rewritten.

In fact using this many parameters in a URL probably explains why Google has most of the 46,000 URLs it knows about showing as URL only.

Maybe Jupiter doesn't feel that they need SE traffic - they have enough traffic from their newsletter subscribers and other web properties to keep the SEW forums busy 24 hours a day, however, I just can't believe that one of the industry's leading resources would make such a poorly optimized forum - especially when a relatively uncomplicated htaccess could rewrite the parameters as static URLs.

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